1.) Universal Studios:
The target audience would be thevacationers, tourists, travelers, and families. I do believe they have a success in reaching them because they have made billions of dollars with only slight logo changes over the years. The font is very simple and pops in the neutral color against the vibrant colors in the background. The background is very exciting and promotes adventure. The logo is successful because it symbolizes simple adventure, family fun, a good time, and an exciting visit.
2.) Versace:
The target audience is the wealthier, more fashion-forward crowd, except children. It is successful in reaching them because they have made so much money and been around on top since 1978 in Italy. The logo is the head of Medusa surrounded by a decorative circle with a simple font that looks older below the head of Medusa. This logo is successful because it symbolizes passion, beauty, and transformation. People with money like and seek out that kind of stuff because they have the money to spend on it.
3.) Walmart:
This logo is targeted toward everyone that lives on a budget. I think its successful in reaching them. This is because they have thousands (maybe even millions) of stores worldwide. The color choice is very iconic with subtle vibrance. There have been two major changes in the logo. The first being from the 1962 model to the 1964 model, and the second being from the 1968 model to the 1981 model, with subtle changes in between the more major ones. The logo is successful because to the buyer it symbolizes savings, lower prices than other stores, and lots of variety in products.
4.) Samsung:
This company's logo is targeting the more tech savvy money makers, newer generations, and the really technologically new lovers. I believe it is successful. The company started overseas for crying out loud. The logo is simple and orientally inspired (hence its origin). It is eternally classic, has good contrast, and looks very technologically advanced.
5.) Michelin Tires:
The target audience for this company is car owners who need good quality tire service. They're successful in reaching them, and yet they're not. They are successful in that they are popular in more rural and non-metropolitan areas, yet unsuccessful in that they are less common in metropolitan areas. In the more metropolitan areas, they are replaced by the "one-stop-shops" that have a tire place along with groceries and anything else people may need. The logo has catching colors, a simple font, and a man who looks like he's made out of white tires. This looks cool and interesting and attracts children. This company logo is successful because the people who use them already, know them, love them, and come back time and time again. However, it is unsuccessful because people who don't use them already, may recognize it, but are rare to go back there. So, very little new customer value.
