Questions, Questions, Questions!

Corporate Identity Questionnaire:

1)   What is your business?

            We make custom and client-designed clothing of any kind desired.

2)   Describe your business in one sentence
      We are a company that makes unique, edgy, and sophisticated clothing not seen anywhere else, except in imagination.

3)   Who is your target audience?

• Wealthy
• Adults/Teens
• Creative
• One-of-a-Kind
• Unique
• Quirky
• Edgy
• Sophisticated
• Want nothing but the best

4)   Who are your competitors?

• Magalis Garcia
• Shotwell Boutique
• 5 and Diamond
• Nasty Gal

5)   What makes them better/worse than your product/service?

• Magalis Garcia's website information is outdated, the latest being fall of 2010.
• Shotwell Boutique is under construction.
• 5 and Diamond has an under-developed website, although good products.
• Nasty Gal is becoming more girly and less edgy, and more slutty than sophisticated.

Skip these 2:

   6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

Why is this important:  If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

AND

   7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Why is this important?  Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8)   How do you want your image to be seen in two years?

      We want to be seen as a company that fulfills the wearing desires of the clients, whatever it may be.

9)   If your company was an animal, what animal would it be and why?

      A snow leopard. This is because we are unique, sophisticated, and dangerously edgy.

10)   If your company/brand was a person, who would it be and why?

      P!nk. This is because she is a sophisticatedly edgy woman who is constantly evolving. She is just phenomenal in her attitude in life.

11)   If your company/brand was an object, what would it be?

      It would be a sparkly, black party gown with silver studs and strategically placed rips up and down the body.

12)   If your customer was a cartoon character, who would it be?

      Moka, from Rosario + Vampire. She's such a B.A. with her every move, and edgily sophisticated in her demeanor in the meantime.